# Advertising in HEALM HEALM offers brands many opportunities to advertise through interactive signs and billboards, including in the sky. The Skyboard is an attractive floating billboard that comes into view when viewers look up into the sky using the mobile AR application. Players can interact with dynamic advertising content, claim specific offers, and more. HEALM is developing advertising standards for Planet Kepler-186f, to ensure advertising is tasteful and does not detract from the player experience. Planet developers have more latitude over their advertising than landowners on Kepler-186f. Landowners will be able to sell ad space by being matched to an advertiser through the HEALM advertising engine. While the possibility of profits may entice landowners to accept a large volume of advertising on their Planet, they should consider that cluttering Land with advertising may backfire, turning off players, and lowering revenue if users vow not to return to the Planet. Regulating advertising is an art, and even in the real-world, we find exceptions—thriving places that are equivalent to a website filled with banner ads. For example, Times Square in New York City. Consider, however, the ads displayed in Times Square are generally premium quality—rich and visually stunning. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.healm.com/healm-overview/advertising-in-healm.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.